Cookie Policy
What is stored on your device when you use WordAssist, why, and how to change your choices.
Last updated: 10 September 2026
1. Cookies and other storage
A cookie is a small text file a website asks your browser to store. Websites also use related technologies such as local storage, which keeps data on your device but, unlike a cookie, is never automatically sent back to the server. This policy covers both.
Under the ePrivacy Directive and the GDPR, storage that is strictly necessary to provide a service you asked for may be used without consent. Everything else — including all advertising storage — requires your prior consent.
2. What WordAssist stores by itself
The tool runs entirely in your browser. The letters you type are searched against a dictionary downloaded to your device and are never transmitted to us. We set no tracking cookies of our own and we use no analytics product.
We store two preferences in your browser’s local storage:
| Name | Type | Purpose | Duration | Consent |
|---|---|---|---|---|
taal | Local storage | Remembers the interface language you selected, so you are not returned to the default on your next visit. | Until you clear your browser data | Not required — strictly necessary |
theme | Local storage | Remembers whether you chose the light or dark theme. | Until you clear your browser data | Not required — strictly necessary |
Both are set only because you actively chose a language or a theme, they contain no identifier, and they are readable only by this website on your own device.
3. Advertising cookies (Google AdSense)
This site is funded by advertising delivered through Google AdSense. Once you accept advertising storage in the consent banner, Google and its certified partners may place cookies and read identifiers on your device for the purposes below.
3.1 Frequency capping
Cookies record how many times a given advertisement has been shown to your browser, so that the same ad is not repeated endlessly. Without this, you would see the same creative on every page view.
3.2 Fraud and invalid-traffic detection
A substantial share of advertising cookies exist to distinguish genuine human visitors from automated traffic and click fraud. Google uses them to detect invalid clicks and impressions, protecting both advertisers and publishers. This processing is necessary for the advertising service to function at all.
3.3 Measurement and reporting
Cookies record which ads were displayed, whether they were viewable, and whether they were clicked, so that Google can report performance to advertisers and calculate publisher revenue. This data is aggregated for reporting purposes.
3.4 Personalised advertising
Where you have given consent, Google may use cookies and advertising identifiers to build an interest profile and select ads based on your prior visits to this and other websites, and on data associated with your Google account. If you refuse or withdraw consent, you will still see advertising, but it will be non-personalised — selected on the basis of the page content and coarse location rather than your browsing history.
3.5 Typical cookies set
| Cookie | Set by | Purpose | Typical duration |
|---|---|---|---|
__gads / __gpi | google.com | Ad delivery, frequency capping and measurement | Up to 13 months |
IDE | doubleclick.net | Ad selection and conversion measurement | Up to 13 months |
test_cookie | doubleclick.net | Checks whether your browser accepts cookies | 15 minutes |
NID | google.com | Preferences and security for Google services | Up to 6 months |
FCNEC / FCCDCF |
google.com (AdSense consent tool) | Stores your consent choices so we can demonstrate compliance | 12 months |
Google may update this list. The authoritative and current overview is published at business.safety.google/adscookies.
4. Changing or withdrawing your consent
You can reopen the consent banner and change your choices at any time:
5. Other ways to opt out
- Google Ad Settings — turn off ad personalisation across Google services at adssettings.google.com.
- Your Online Choices — the European industry opt-out portal at youronlinechoices.eu.
- Your browser — Chrome, Safari, Firefox and Edge all allow you to block or delete cookies, and to block third-party cookies entirely. Blocking cookies does not affect the word tool, which works without them.
Opting out of personalisation does not remove advertising; it changes how ads are selected.
6. Changes to this policy
We update this policy when the cookies used on the site change. The date at the top shows when it was last revised.
7. Questions
See our Privacy Policy for the full picture of how personal data is handled, or write to us through the contact page.